Meet Optimar at VietFish 2026, one of the seafood industry's biggest meeting points in Asia, to learn more about how our electric stunning systems can improve the quality of your seafood.
Why buyers are paying closer attention
Buyers are asking more questions than they did a few years ago. Where was this fish raised? How was it handled? Can you prove it?
For producers, welfare and quality aren't separate conversations anymore. A stressed animal is a lower-quality product, and a lower-quality product is harder to sell into markets that check.
Optimar's electric stunners have been in commercial use for more than 15 years, on vessels and at land-based facilities, and are tested and validated across species from salmon to shellfish. In Norway, the system is currently the only stunning solution approved under the Norwegian Food Safety Authority's standards.
– Animal welfare isn't about choosing a method based on intuition, says Lars André Giske, Head of Development at Optimar.
– It's about choosing solutions that are thoroughly tested, documented, and refined over time.
What we're bringing to Vietfish 2026
Vietfish is a chance to show this in context – not just the stunner itself, but how it fits into a full line, alongside handling, sorting, and everything else that happens before fish reaches the plate.
We've been asked to share what we've learned with industry groups in the country, and we're looking forward to sitting down with producers working with pangasius, shrimp, and increasingly barramundi, often described as the region's answer to salmon.
Vietnam already produces close to 2 million tons of pangasius a year and ranks third globally in shrimp production. Growth like that comes with pressure: more volume, more scrutiny, less room for inconsistent quality.
– We keep coming back to Vietnam because the industry here is moving fast, and the producers we meet are genuinely curious about what better handling can do for their product, says Mårten Jørgensen, Sales Manager Aquaculture at Optimar.
– Electric stunning is a small step in the process, but it changes a lot of what happens after.
Meet us there
You'll find Optimar at the Norwegian Pavilion during Vietfish 2026. Come by to see how electric stunning works, and talk to us about other ways we can help you improve the efficiency of your seafood production and the quality of your products.
Meetings fill up fast, so it's worth reaching out before you enter the exhibition.
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