– With new owners sharing our long-term perspective, we’re prioritizing strengthening our position both in Norway and in the global market. The new website will be launched in English and Norwegian first, then in several different languages, says Jannicke Valderhaug, CCO at Optimar.
Showing what we stand for
Since 1978, the Optimar team has stood side by side with our customers, developing solutions that make their workdays run more smoothly. With a refreshed visual identity and a clearer voice, we aim to strengthen our message of innovation, quality, sustainability, and long-term partnerships.
– This is about showing who we are, what we stand for, and what we can deliver. We are a one-stop partner, providing the entire value chain – from planning and design to finished solutions, in addition to service. No matter the size of the project, we always focus on how we can make things better for both people and fish, says Valderhaug.
A strong collaboration
The digital platform is tailor-made for the B2B market, designed to make it easy for both customers and sales teams to navigate – whether they’re here in Norway or on the other side of the world.
– We are launching a new website on a new platform in a new look, and we look forward to further developing this and adding even more useful content for our customers, says Digital Marketing & Brand Manager Therese Uri Nordstrand.
– The new website gives us a more efficient sales tool and allows us to set a new standard for how we work with marketing and sales in the B2B market, Valderhaug explains.
The rebranding process has been a collaboration between several industry experts: Losen, Takk for sist, Synlighet, and Twoday.
– The combination of different skills has been the key to success. The result is a platform that is true to both our history and the future, says Valderhaug.
Want to talk to someone who can help you find the right product?
Our skilled salespeople are ready to help you find your tailor-made assortment.
